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Enjoy Michigan Winter

Calling all Ski Industry Leaders!

Join us for the MSIA Annual Meeting, 3:00 - 5:00 Monday, August 20, 2018
Boyne Highlands

Selfie on Snow
Details here.

Fourth and Fifth Graders ski free with the Cold is Cool Passport
Read More

Governor Snyder Proclaims January as Discover Michigan Snow Sports Month
Read More 

Even if the ground is bare, with just a little cold weather, Michigan’s ski slopes can be blanketed in white.
Read More

White Gold Card

The 2017/18 White Gold Card, which allows the purchaser to ski one time at each of our 34 great ski areas for just $269, is sold out!  Learn more here so you can plan for next winter!

Just in...listen to Tim Allen extol the virtues of skiing in Pure Michigan!

The MSIA Annual Meeting took place June 5 at Evergreen Resort!  More details here.

 Robert (Bob) Frye inducted into the Michigan Ski Hall of Fame

Robert Frye, founder of Cross Country Ski Headquarters in the Higgins Lake/Roscommon area, was recently inducted into the Michigan Ski Hall of Fame. 

Frye opened Cross Country Ski Headquarters in 1974. The business started with a small rental fleet of 10 pairs of cross-country skis and Bob's mission - to share his passion for cross-country skiing in Michigan.

He married Lynne Grost in 1977 and she has helped him grow the business into what it is today: one of the major hubs of cross-country skiing in the country. Today, daughter Mariah follows in her father’s footsteps by continuing in the family business.  Over the years, Cross Country Ski Headquarters has grown and expanded to now include groomed trails complete with snowmaking, a full-service retail shop with one of the largest selections of Nordic equipment and clothing in the country, 200 pairs of rental skis, a day lodge, café and four cross-country ski instructors. 

“With thousands of people hitting the trails each week, we believe that he has likely introduced more people to cross-country skiing than any other person or business in Michigan,” stated Steve Kershner, chairman of the Michigan Snowsports Industries Association, the organization that operates the Michigan Ski Hall of Fame.

Frye has served on the board of the Great Lakes Nordic Ski Council, Cross Country Ski Areas of America and on the National Cross Country Committee of SIA (Snowsports Industries of America). 

In addition to operating Cross Country Ski Headquarters, Bob also has a second business. In 1982 he purchased a patent and developed a mold to make Ski Bones, a ski accessory used to hold skis together and protect their bases. Ski Bones are manufactured in the Saginaw Bay area and sold to ski shops and ski areas throughout the country. 

For over 20 years, Bob has helped supply Area IV Special Olympics with Nordic ski equipment donations and every year since 1981 he has supplied rental equipment to Michigan’s “Ski for Light” program - a non-profit that provides opportunities for visually and mobility impaired people to experience cross-country skiing. 

Additionally, Cross Country Ski Headquarters has hosted a 4-H Nordic ski program for kids for the past 25 years and continues to support youth skiing in Michigan via youth team sponsorships and equipment rentals. 

Bob has been involved in Nordic ski racing for over 20 years. In March he and Lynne received an award from the Michigan Cup Race Committee for their many contributions to the sport. In 2015, Outside Magazine named Cross Country Ski Headquarters a “Nordic Ski Mecca.” 

“Bob’s passion for cross-country skiing has contributed immensely to the presence of the sport in Michigan and beyond. His vision for growth of the sport continues on at Cross Country Ski Headquarters.” Added Kershner.

The Michigan Ski Hall of Fame was initiated in 2003 to honor those individuals who have helped to grow the Michigan ski industry. The accomplishments of the individual must have a direct benefit to Michigan, whether by encouraging growth of the sport in the state or by exporting ideas, talent, techniques or products developed within the state that went on to have national or international significance, resulting in the enhancement of the image of Michigan as the source of skiing innovation.  A Michigan Ski Hall of Fame display is housed inside the Michigan Welcome Center on US-127 in Clare, Michigan.  Histories of all inductees are also available here.

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MSIA & The President's Challenge

 Presidential Active Lifestyle AwardMSIA's winter programs have been approved for The President's Challenge which is a program encouraging regular activity among children and adults.

Lids on Kids

Lids on Kids Ski Helmets

Lids on Kids provides information on helmet safety and answers questions about helmet use.

MSIA Tweets

SkiSnowboardMi RT @TheHomesteadMI: Snow day Special! Kids ski for $15 with a student ID, parents are $20 & teachers are FREE! Parent must accompany... htt…
SkiSnowboardMi @tcrealestateESM There are cross-country trails all over Michigan. You can find one near you here https://t.co/DPNpGjDNKV #PureMichiganChat


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In these special Ski Tabloids!

MSIA 201718 Cover button

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Michigan has a long ski history!  Here is a link to a Michigan Tourist Council map of ski areas from (we're guessing) the 1960s.  

Planning a winter trip but need a little help?  
The Pure Michigan website has information that can get you packing!

Downhill Skiing Destinations
Cross-Country Ski Destinations